#ThisGirlCan is a new campaign founded by British fitness organization Sport England. The campaign has been started to encourage women doing more health athletic activities.
Since the eighties we have been influenced by images of idealized and stylized women while doing their exercises. It's a consequence of virtualisation.
Research by Sport England found that 2 million fewer women between the age of 14 and 40 play sports than men do. The reason is women are afraid of judgement.
#ThisGirlCan will show the opposite of these idealized images. Women of all ages, weights and cultures should have the oppurtunity to do their exercises without feeling insecure. They becoming a power woman and own personality.
Watch the video below where women work out as beasts like men do.
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