maandag 2 maart 2015

Kliekiepedia

Every year we wasted 1,3 billion tonnes of food worldwide. In the Netherlands we wasted 50 pounds of food per person. But how is it possible? Well, there are many reasons. One of them is the fact that we're cooking too much food, especially rice and pasta. Now SIRE wants to get the attention to this problem.

So last month they launched a new website: Kliekipedia. At this online platform you can find the latest tips about using leftover food in a conscious way. There are many categories like fruit, vegetables, bread, potatoes, meat etc. For example you can find a recipe about croucons, made of stale bread, or a broccoli cake, filled with old cheese and broccoli.

The funny thing is everbody has the possibility to share their recipes and tips with each other. So we're talking about the collaboration trend. Surely people helping other people and sharing their ideas together. Trough this, people will be more conscious about their food habits. At the other hand we create more empowerment to stimulate sustainibility and awareness to others. Conclusion: this trend fits into three principles: sharing, collaboration and empowerment.

Please check out the video below for getting more inspired!



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