This concept is espescially for hard working people and those who hate devising a delicious meal every day. We already had Hello Fresh, but obviously we still want to go out for buying food.
I think we have to talk about the ´empowerment´ principle, because of the fact everything must be faster and faster. Rapidity is becoming a part of our society. At the end of the day, most people want to create a dinner as soon as they can. But this concept is also focused on food wasting. Customers can take the right quantity they need for their meals. So the chance is less more they throw it away. Together, they built an empowerment.
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