maandag 2 maart 2015

Kliekiepedia

Every year we wasted 1,3 billion tonnes of food worldwide. In the Netherlands we wasted 50 pounds of food per person. But how is it possible? Well, there are many reasons. One of them is the fact that we're cooking too much food, especially rice and pasta. Now SIRE wants to get the attention to this problem.

So last month they launched a new website: Kliekipedia. At this online platform you can find the latest tips about using leftover food in a conscious way. There are many categories like fruit, vegetables, bread, potatoes, meat etc. For example you can find a recipe about croucons, made of stale bread, or a broccoli cake, filled with old cheese and broccoli.

The funny thing is everbody has the possibility to share their recipes and tips with each other. So we're talking about the collaboration trend. Surely people helping other people and sharing their ideas together. Trough this, people will be more conscious about their food habits. At the other hand we create more empowerment to stimulate sustainibility and awareness to others. Conclusion: this trend fits into three principles: sharing, collaboration and empowerment.

Please check out the video below for getting more inspired!



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zondag 1 februari 2015

Quality of Life - Appearance

Face Shaving for Women- 
Bij deze coolhunt is er een combinatie tussen material wellbeing en emotional wellbeing. Het scheermesje opzich past goed bij material wellbeing, aangezien het om een product gaat waar behoefte naar is. Emotioneel gezien neigt het gebruik van het scheermesje naar meer 'status' voor de vrouw. De vrouw stelt zich hierbij immers gelijk aan de man.

What if age is just a mind set?
Deze coolhunt past goed bij emotional wellbeing, omdat het feit dat leeftijd vaak gekoppeld is aan hoe we eruit zien, voortkomt uit hoe we denken. We vormen een bepaald beeld en hebben er een bepaald gevoel bij, dit is gelinkt aan ons emotionele welzijn.

#ThisGirlCan#ThisGirlCan past goed bij fysieke wellbeing, omdat het hier om sport gaat, waarbij lichamelijke inspanning centraal staat. Maar ook is het een stukje emotional wellbeing, omdat het hierbij gaat om vrouwen van alle leeftijden en gewichten ook de kans te geven om zich in de sportschool te vertonen zonder dat ze zich hoeven te schamen en onzeker te voelen. Hierdoor zullen zij zich emotioneel beter voelen.

Gender Identity
Deze coolhunt staat in het teken van mental wellbeing, omdat hier wordt vasgesteld hoe gender identiteiten precies worden bepaald, namelijk via de hersenen. Dit staat weer in verband met de acceptatie rondom genders, aangezien het nog steeds een groot maatschappelijk onderwerp is waar onduidelijkheid over is.

Fake your relationship
Deze coolhunt kan worden gelinkt aan social wellbeing en mental wellbeing. Social wellbeing omdat je mensen in je omgeving laat geloven dat je echt een partner hebt, je betrekt hier dus anderen bij. Mental wellbeing omdat het effect heeft op de gebruiker van de app, omdat men op deze manier zijn/haar partner probeert te idealiseren. De gebruiker haalt hier mentaal gezien voldoening uit.

maandag 26 januari 2015

Fake your relationship

It sounds a little desperate, but this app make others believe that you're in a relationship.
The Invisible Boyfriend and The Invisible Girlfriend are both apps who let your boyfriend or girlfriend come alive.

How does it work? It's quite easy. You have to create an account for 21 euros. From the moment your virtual partner is born, you will receive a story about how you guys met each other. You will also receive a hundred text messages and a handwritten letter from your partner. And of course this app will send you (and your family) 'fake' selfies with your lover. 

What's going on with us? Why do we need a fake partner? The answer is maybe quite easy: perfection.

These days we want to create our 'perfect' life with 'perfect' friends and yes... our perfect partner. But unfortunately, in real life it can be very hard. We are a little bit afraid of others opinion, espescially our parents' opinion, and thereby we can't make choices directly. So if we're using this app, we're creating perfection in an easy way. Besides that, we retain our own life. So there are no real troubles or arguments, because of the fact your partner is unreal. Individualism will growing faster and faster.

I think this is just the beginning of creating our own life. We just have to wait a few more years before we go out for shopping our self-made characteristics. To be continued...

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vrijdag 23 januari 2015

Gender identity

Transsexuality or transgenderism is becoming an increasingly discussed topic. But there is still some misunderstanding about this subject. The difference is that transsexual people are changing their gentials actually. On the otherhand transgenders has only the feelings of being a man or woman or something between in. They don't do operations.
In a new study researchers has found gender identity depends on how the brain networks is structured. The researchers found significant differences in the structure of the brain connections between male and female control participants. They also discovered that the transsexual participant's has other brain connections than male and female participants. Gender identity can also be identified by biological sex, sex hormones and sexual orientation, that means not only by pshycial appearances.

In my opinion transsexuality and transgenderism will be more acceptable by society if they know the facts about this subject. Fortunately, it's already become a more accepted thing, but I think most people have still no idea what transsexuality or transgenderism comes from. They judging only on physical appearances. So the results of the research should make it clearer for them.

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zondag 18 januari 2015

#ThisGirlCan

#ThisGirlCan is a new campaign founded by British fitness organization Sport England. The campaign has been started to encourage women doing more health athletic activities.

Since the eighties we have been influenced by images of idealized and stylized women while doing their exercises. It's a consequence of virtualisation.

Research by Sport England found that 2 million fewer women between the age of 14 and 40 play sports than men do. The reason is women are afraid of judgement.

#ThisGirlCan will show the opposite of these idealized images. Women of all ages, weights and cultures should have the oppurtunity to do their exercises without feeling insecure. They becoming a power woman and own personality.

Watch the video below where women work out as beasts like men do.

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zaterdag 17 januari 2015

What if age is just a mind-set?

Age has always been linked to specifical externals. For example: The older you are, the more lines you'll get. Our society decided we all have to look younger on photo's.

But what if age is just a mind-set? Then you will get this pictures below made by photographer Zachary Scott. In this serie Zachary made younger kids like seventy-year-old grannies.

It's clearly the opposite of what we normally want: the younger look. This can be linked to the trend: status. We are influenced by society. Every single photo has been photoshopped, model agencies are always looking for the youngest people, because they are rough. But why aren't we pretty with an older look? Because it's a society thing. Appearances and ages are going together. We can't see them seperated.

But listen... Scientists already predict that we're going to be immortal, so that means we don't have to identify us with our ages anymore, and there will be no longer a difference between younger and older.

Sounds quite unrealistic, isn't it?




Face shaving for women

Women shaving their faces is the new huge beauty trend! Sounds a little manly, but therewith it's very interesting.

Nowadays, we're living in an aging population. And this population will growing faster and faster. I think that's one of the facts why women are shaving their face: they wanna have a younger looking face.

But why do they chose specifically the razor-blade?

Men and women getting closer in the field of their appearances and features. We're talking about feminism. So when women are shaving their faces in the early morning, they feel a little bit stronger and more powerful. There will be equality between men and woman doing the same thing. Instead of women feeling shamed for shaving their faces, it would be described as self care if society accepts this new ritual.

I think in a couple of years women are getting the same habits as men to create an equality life.

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